SENIOR CREATIVE / ART DIRECTOR
Hi, I’m Irene (pronounced Ee-reh-neh because I’m Spanish)
With over a decade of experience in advertising, my approach is rooted in strong conceptual thinking, a sharp eye for detail and ideas that start with people rather than trends.
I bring fresh energy and genuine curiosity to every brief, regardless of the brand, the budget or the circumstances. I care about work that reflects real human insight and nudges things in a positive direction.
I believe good work comes from trust, generosity and giving ideas and people, room to surprise you. That way of working has taken me through agencies large and small, freelance and permanent roles and collaborations with some very talented brains, leaving behind strong relationships wherever I’ve been.
If you’d like to have a chat, I’d love to hear from you.
Gracias.
07963932158
irene.pineda5@gmail.com
Some of the places I've worked at.
