As a brand with a rich history that’s always celebrated those who are redefining success on their own terms, we created Chivas’ new campaign to reimagine hustle-culture with a modern-day vision of aspiration: shared success.
United is the New Gold is a celebration of the wealth of togetherness: honouring the dynamic of power couples and encouraging them to take a moment to celebrate how far they’ve come by sharing a Chivas during Golden Hour.
