We brought together the launch of the new sustainable clothes collection and Primark's commitment to work towards a better planet by using organic cotton and recycled materials, cutting out single use-plastic and halving their carbon footprint, whilst staying affordable.
The campaign covered everything from in-store displays, window takeovers in all major stores, social media content, in-house rebranding and even the iconic paper bags you see carried all over the high street.
We also introduced clothing recycling program in all stores.
